The Marketer First Party Data Playbook

​

Think about every website, platform, and app you visit on an average day. Do you start by reading email promos while drinking your morning coffee? You might click on a sales ad for bathing suits at Target, reminding you that you need to find a birthday gift for your niece’s pool party. So you pop onto Pinterest to search, “best birthday gifts for kids.” While you’re there, you also peruse healthy recipes for dinner. By now, you’ve clicked on at least four links, absorbed in a digital journey through varied interests and tasks — all while still in your pajamas