With a resurgence in travel demand and the rise of generative AI, hotels have an opportunity to build on today’s momentum and offer unique value that stands out from the pack. But first they must learn how to navigate a changing online ecosystem—one that’s parting ways with third-party cookies as it ushers in AI.

In this new era, hotels can benefit greatly from collecting first-party data using customer-friendly tools and incentives. With the help of an identity resolution partner—a privacy-compliant platform that connects consumer behavior to specific identifiers—hotels can successfully retarget travelers and compete with third-party booking sites while keeping consumer trust intact. In this essential playbook, we explore:

How to combat high cart abandonment rates by keeping customers engaged

How to successfully retarget travelers via the power of consumer insights

Predictions on what’s to come for the travel industry in the next five years, and more