How Texting Helps Utilities Save Money and Boost Customer Satisfaction

This playbook explores how texting enhances utility-customer communication for efficient outage alerts, billing updates, and more.

It is no surprise that texting is a powerful tool for utility communication as mobile phones are a core part of daily life. In fact, 98% of text messages are read, with 95% opened within three minutes, according to a TextPower spokesperson.

However, too many utilities aren’t equipped to communicate quickly to their entire customer base during an outage or about other issues, such as maintenance work and service disconnections.

Text messaging enables utilities to reach customers quickly and reliably. In this playbook, discover how the latest text messaging platforms empower utility companies to provide immediate updates on everything from power outages, demand-response events, billing and more. The playbook explores:

• Why text messaging is an obvious yet underused tool
• The value of text messaging when it comes to your customers
• How texting transforms emergency communication

Offered Free by: Utility Dive’s studioID and TextPower