Measurement Primer for Brands

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Marketers today have more ways than ever to engage their audiences, but understanding which strategies are effective can feel daunting. Media measurement has long been fragmented across a myriad of data sets, privacy regulations, and reporting standards: • The number of data points has exploded, with 90% created in just the last two years • Accessing diverse and disparate datasets – encompassing exposure, audience behaviors, and conversions – poses growing challenges • Managing privacy regulations, from national and state laws to individual data permissions, adds another layer of complexity