Measurement Primer for Brands

Marketers today have more ways than ever to engage their audiences, but understanding which strategies are effective can feel daunting. Media measurement has long been fragmented across a myriad of data sets, privacy regulations, and reporting standards: • The number of data points has exploded, with 90% created in just the last two years • Accessing diverse and disparate datasets – encompassing exposure, audience behaviors, and conversions – poses growing challenges • Managing privacy regulations, from national and state laws to individual data permissions, adds another layer of complexity