How to Measure Internal Communication

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The way we communicate has changed Remote or hybrid work has become the new normal for desk workers. Teams are more dispersed, diverse, and multi-generational than ever before. The need to manage change is constant. Companies are replacing or augmenting traditional ways of doing business with AI and automation. Competition is fierce. These changes mean the way we communicate with our workforces must change. Consider the following insights from internal communications leaders interviewed by Forbes: • “Company culture and core values should be woven into internal communications so employees feel good about working there.” • “Employee are more likely to respond to your comms if they receive them via preferred channels.” • “You want your communications to hit the points quickly, directly, and without pretense. Communications should be genuine conversations that address employees’ real-time needs and questions.”