How to Take Your Retail Media Network to the Next Level

Retailers in all segments are signing up to create retail media networks (RMN). It’s understandable why. Amazon earned more than $46 billion in advertising through sponsored ads placed on its site, and Walmart’s RMN contributed to revenue equaling 12% of the company’s profits.

But even as retailers adopt this booming revenue opportunity, they are often missing out on billions by outsourcing their retail media capabilities to off-the-shelf solutions. While these solutions may seem to provide a quick fix to help a retailer get up and running, they can ultimately present long-term challenges that limit growth, control, and profitability. In this webinar, experts will discuss:

• The rapidly changing landscape of retail media networks and how retailers can create a foundation for the future
• Advantages and challenges of building a retail media network
• How to maximize first-party data and develop advanced segmentation
• Strategies to increase revenue and compete with industry giants

SPEAKERS

James Avery

Founder & CEO

Kevel

Martin Jensen

Founder, Nexta

VP of Partnerships, Kevel