Traditional approaches to software development and lifecycle management are broken. Companies are facing an exploding digital backlog, mounting technical debt, increasingly complex IT landscapes, and a perpetual talent crunch. The time, cost, and expertise required to build new apps amid all of these challenges make traditional software production unsustainable. And the need for better software, faster, continues to grow. The result? Business leaders have lost faith in IT and digital teams. Innovation is suffering at a time when they could be moving forward with new cloud-native apps powered by generative AI.