Accessible Design: The Key to Customer Loyalty and Sales

This infographic shows how accessible packaging boosts market share and loyalty, featuring the Arthritis Foundation’s Ease of Use certification program.

Packaging design that causes physical pain isn’t just an inconvenience—it’s a market liability. Research shows 89% of consumers with arthritis and 65% of general consumers have suffered injuries from difficult packaging, from cuts to worsened inflammation. More concerning for brands, over half of arthritis sufferers and a third of all consumers avoid repurchasing products due to packaging difficulties, leading to lost revenue and damaged brand perception.

This infographic explores how accessible design impacts consumer loyalty and purchasing decisions. Brands embracing inclusive design gain a competitive edge. Data shows consumers are willing to switch brands and pay more for products they can easily open, while the Arthritis Foundation’s Ease of Use certification influences buying behavior.

• Discover statistics on consumers switching brands or paying more for accessible packaging
• Learn how the Ease of Use certification affects perception
• Explore resources for accessible design

Offered Free by: Packaging Dive’s studioID and Arthritis Foundation