Ws the Real-Time Intent Datain real time? Real-Time Intent Datarefers to the behavioral signals collected immediately from online users indicating their interest or readiness to buy a product or service. These signals come from tasks such as just -day, content consumption, advertising click or download. While...

In today’s fast-paced digital landscape, understanding and engaging with customers on a personal level is paramount for business success. The key to achieving this lies in how effectively a company can capture, correlate, and manage customer data in real time. This process not only enhances customer...

Today’s customers have been trained by Amazon, Netflix, Spotify, and many others to expect personalized experiences and have little tolerance for firms that do it poorly. These industry leaders have set a high bar, making personalization not just a luxury but a necessity for competitive businesses....