ANALYTICS
December 12, 2025
prathmesh kupade
Why Google Ads Matters for B2B Tech Publishers
Google Ads is one of the maximum effective acquisition tools for B2B tech publishers who want to boost lead fine, attain company choice-makers, and force predictable conversions. As competition grows, the capability to use Google Ads intelligently helps...
June 26, 2025
Saurav Dhawale
In today’s data-driven world, AI-powered analytics has become the backbone of intelligent decision-making across industries. Traditional business intelligence (BI) tools, while still relevant, are no longer enough to keep up with the speed and complexity of modern data environments. As we step deeper...
May 24, 2023
Arken
The business world has changed completely – and continues to change every day. Using your data to keep track of changes in your market and react to changes as they arise is now a necessity. Read the e-book Analytics Lessons Learned to see real-world examples of companies using data analysis to make responsive,...
May 24, 2023
Arken
Data is too siloed. So is data science. The future of data science is data teams working across the enterprise. When data teams work together effectively problems are solved more efficiently and insights are spotted faster.
May 24, 2023
Arken
For data engineers, building fast, reliable pipelines is only the beginning. Today, you also need to deliver clean, high quality data ready for downstream users to do BI and ML. Apache Spark™ and Delta Lake deliver fast, reliable data to your data teams for all your data engineering, data science, machine...
May 24, 2023
Arken
How can you build your Data Flywheel? Break free from legacy databases, move to managed services, modernize your data warehouse, build modern applications with purpose-built databases, and turn data into insights. Repeat the cycle to build more and more momentum with each turn. The Data Flywheel provides...
May 24, 2023
Arken
Break free from legacy databases and start planning your migration to the cloud with the eBook from AWS and O’Reilly Media. This informative introduction provides you with a concise overview of what it takes to deploy databases in the cloud. Starting with the pros and the cons, you’ll gather key learnings...
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Why Google Ads Matters for B2B Tech Publishers
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1. What is ABM marketing?
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Introduction
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Introduction: Why B2B leader in the main generation 2025
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