How to design accessible products

To ensure accessibility for consumers with arthritis, learn how to prioritize ease of use when designing products and packaging in this infographic.

Almost 20% of the world’s population lives with arthritis, and by 2030, a jump to 41% is expected. As the top cause of disability globally, arthritis seeps into all aspects of people’s lives, including by causing pain when they’re simply trying to open a package. That’s why prioritizing accessible design in your products and packaging is so important—and it can be a market differentiator. In collaboration with Target, the Arthritis Foundation created the first Ease of Use design guides in the U.S. This infographic explores what those guides cover and why seals matter (66% of people with arthritis, and 47% of general consumers, reported that a seal would influence their buying decisions).

Browse the infographic now to learn about:

• 8 key considerations for ease-of-use design, including limiting grip span to 2.5 inches or less
• The first cosmetic brand to receive Ease of Use Certification
• How many consumers would switch brands—or pay a premium—for easy-to-use products

Offered Free by: Packaging Dive’s studioID and Arthritis Foundation