Key Insights into QSRs’ Affordability and Profitability Balancing Act — And How To Successfully Bridge Gaps

This report explores sustainability strategies for QSRs to balance affordability and profitability while meeting consumer expectations.

Quick service restaurants are facing unprecedented challenges—from rising wages and food costs to economic uncertainty among core customers. So, how are leading brands adapting, and what strategies are helping them stay competitive in this challenging landscape?

Are they effectively leveraging technology to gain a competitive edge? And what role do loyalty programs and value offerings play?

Our latest research, conducted by Restaurant Dive’s studioID on behalf of TransUnion, dives into the insights and strategies top QSRs are using to retain customers and thrive in 2024. Read this playbook to explore insights that can help your brand gain a competitive edge in boosting profitability and customer experience.

The playbook highlights the importance of focusing on:

• Value-related strategies
• Leveraging loyalty program data
• Utilizing AI solutions to help with marketing efforts

Offered Free by: Restaurant Dive’s studioID and TransUnion