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Access to data –
particularly customer data – is critical for companies looking to
transform customer experience. This is why organizations start
initiatives to create a single customer view. Building this single
customer view without APIs, however, is becoming more difficult due to
the large number of fragmented systems.
Read this whitepaper to learn:
- A new approach to modularizing your
single customer view, to accommodate changes, trends, market shifts, and
other factors in order to deliver the right experience to your
customers at the right time. - How an API-led approach to integrating
systems provides a well-constructed single customer view using APIs,
and we’ll also suggest tools to make this job easier. - The stories of customers like SES who
used MuleSoft’s solution and approach to successfully set up a single
customer views using APIs.
