TRENDLINE
Retail media
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How grocers are growing their retail media networks
Across the industry, grocers are now testing the bounds of digital retail media capabilities within their networks and partnerships. These efforts aim to create a more seamless and personalized experience for shoppers across in-store and online shopping.
included in this trendline
- Albertsons aims to make TV advertising less complex
- Ahold Delhaize USA’s retail media arm links with ad sales platform
- Sam’s Club brings retail media to Scan & Go tool


Editor-in-Chief at Industry Dive.

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